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Twitter has been mentioned here before and I want to discuss, in greater depth, the application’s utility as a marketing tool. If you are working to develop your online business and drive traffic to your Web site, Twitter can be a great way to interest new customers/users. But, there are a few tricks to really leveraging the technology for marketing.
Here are five tips for maxing out Twitter to market your online business venture.

1. Think about your audience. Use your tweets to talk to the people you would like to get as customers. Talk to the things they are interested in and address their industry pains.
2. Be an industry “go to” person. Keep track of what is going on in the news and provide links to great stories with a bit of insight. Your followers will love that they did not have to go far to find their info.
3. It’s Not All About You. You may be tempted to talk up your business and tell everyone how great you are each time you tweet. But, you will be a more interesting tweeter if you talk about your industry, its trends and cool things you see in your world more than your company. Trust me on this one. No one likes a 24/7 sales pitch.
4. Quality over Quantity. Do not feel compelled to tweet constantly. A few really insightful tweets are far better than telling the world every time you sneeze, eat or use the restroom. No one cares and you will alienate more than you attract.

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5. Know when to Keep Quiet. Voicing every opinion you have about every topic you see or read may entertain your readers but is not always great marketing. Avoid hot topics such as politics and religion at all costs.

Twitter is quickly becoming a serious consideration in the social media arena. However, as with any new technology, caution should be exercised if you are using it to help promote yourself or your business. You can not erase the things you put on the World Wide Web so you will want to use both common sense and prudence with all your tweets.

This post was contributed by Courtney Phillips, who writes about the how to obtain a degree in accounting. She welcomes your feedback at CourtneyPhillips80 at gmail.com

Digsby is a messaging application that integrates instant messaging with easy access to your email and social networks:

Customisation

The Digsby team encourages people to customize the application how they wish. This includes skins, themes, layout, notifications and conversations.

Messaging + Email + Social Networks

The biggest problem with bringing social networking to your desktop is that you often get too many updates which can be annoying, however with digsby you can simply turn the alerts off in preferences.

Conversations are logged and archived if you choose. If you need to find something later you can search for text or browse dates.

A contact on two of your networks can become one merged contact, and re-named if you wish, so you no longer have to put up with people changing their display names every 2 minutes.

When multitasking and you get a message you recieve a little pop up showing the message recieved… now the cool bit you can click within the pop up and respond or just leave it and it will dissapear after being idle. Pretty cool eh?

Best of all about digsby is it is FREE! however on the installation there are a few extras pushed at you such as yahoo toolbar but if you simply decline them and not install them its not an issue!

Conclusion

Facebook chat on the application has got to be my favourite, I don’t go on facebook often so having the chat available on my desktop is great! I reccommend this program to everyone. Download it here